Olivia Newton-John has come to the aid of AnimalsAsia.org, recording a moving TV advertisement calling for an end to bear farming. And another talented supporter, German musician Andreas Goldschmidt, wrote the beautiful backing music.

Olivia’s impassioned plea is being broadcast throughout Australia and New Zealand, on Channel 7, Channel 9, National Geographic and SBS, across Asia on Star World and Nat Geo Wild and in other countries later in 2007.

On a recent whirlwind concert tour of Asia, Olivia took time out of her hectic schedule to record the session in Hong Kong with yet another of our wonderful supporters, filmmaker Libby Halliday (who made "Moon Bears: Journey to Freedom", which was released recently on Animal Planet.)

"It is simply heartbreaking that these poor bears are put through such unnecessary torture," Olivia said recently. "Some of them are kept in tiny cages for up to quarter of a century. This is cruelty beyond belief. It is so important that people understand that there are plenty of effective and affordable alternatives to bear bile. I have a great deal of admiration for Jill and the Animals Asia team. They have a very tough job, but they are making real progress because their approach is non-confrontational and they work with the local authorities, not against them."

For more information visit AnimalsAsia.org.